Stories being the best top trending feature for 2018 and also for the upcoming year. Due to its high advantage for the marketers, advertisers and entrepreneurs, this features has changed the game for the social media platforms.
Users can now share their content in a more effective, attractive and easy way. For all this good things about this feature, there has been made a report regarding the effectiveness of stories feature by basing it onto the top 200 brands.
Report has complete analysis of 15000 stories. So the report consists of very important stats which will make it more clear, the advantage of this feature to the Instagram followers cheap who are thinking about to integrate this feature with their social media marketing strategy and also for the people who have started this feature for their start-up business.
The first main tip for the marketers according to the report is that maximum frames of a single story should be seven. Stats showed that stories which exceeded seven frames lost the views of the users. It is very important to keep the stories short and effective. It is totally not on the number of frames but the quality of content and how the content is presented in the form of stories counts when it comes to hold the attention of the consumers. So it is highly unlikely to hold the attention of a user up to 15 or 20 frames.
The other main thing that the report pointed out is the best time to increase the views of the stories. Time is supposed to be during the office breaks, which shows that stories takes less time for the users to view it as compared to creating posts on Facebook or Tweeting on Twitter.
Another important tip for the users is that to keep their stories simple because stories which are simple are more likely to gain attention as compared to stories which involves too much work to produce that type of stories, so it is better for the users to keep their stories simple as possible and try to focus on the content rather than polishing their stories.
To make the stories simpler different social media platforms have come up with different creative filters or frames that can be used to present the stories just like Snapchat does with their stories. Instagram also added new frames and filters to keep the stories simple and attractive for the users to have a good experience. Users can add emojis, pictures, icons, captions to their stories to make it more appealing and also keeping it simple.
One of the most important tip for the new users and the existing users is that always keep an eye on the stories views, the interaction of the followers, posting time, everything so that it can help you calculate your own data regarding to your brand reach on the Instagram.
This will help you to have a better understanding of marketing your brand and to prevent the mistakes that you are doing while marketing your content.