Facebook to provide more transparency to brands and partners is now rolling out it some more new updates for the branded content tags of it. The first branded content tag of the Facebook was launched in the year 2016 and since then till now Facebook is working hard to make its system better so that it could increase brand partnerships which also includes the arrangements related to the influencer marketing by providing perfection of notifications to the related users.
The first thing which Facebook is doing in this aspect is the change of Paid tag into the paid partnership on the branded content posts to clarify the meanings of the post note. Somehow there was a bit confused about the Paid Listing or it is also possible that it wasn’t visible enough to the people but now it clearer than before because of the Paid Partnership note.
Additionally, Facebook is also now adding a new option for the users at the top right of the image for the information tag and that would simply link the user to more information about the brand or company. Both measures which are now been taken by Facebook are enhancing the front transparency and is also increasing its focus on influencer marketing as these are the tools and tactics that are covering the social media market space.
Some more types of brand collaborations are now in the process of development by Facebook which includes the tools to enable pages for tagging other pages. It is also in the way to introduce new presentation deals for the sponsorships.
Typically, about page tagging, Facebook is now especially testing the Page’s ability to tag each other for better-motivated relations and for collaborations. Well, this type of tagging which is now going to be introduced by the Facebook seems to be less about sponsored contents and even more about a showcase of collaboration which still can be done to an extent with help of basic posts tag where you mention that page within the post text.
By having this new option, the connection will get even clearer and with help of the Facebook, new capacity will be achieved for the tagged party to reject or approve the tag whatever they want.
Another important step which is been taken by the Facebook is about sponsorship and that is Facebook is in the way to test its ability for the donation of sponsored partnerships along with a message with contents and not just the labels with posts.
This is how Facebook will be providing the users with more specific post branding options. There could also be an added brand logo in the post message. At last, another update which is now being made by Facebook is to the brand collabs manager tool of it. This brand collabs tool is the brand connection platform which was launched by the Facebook this year earlier.